"A family residing in the northern part of London is looking for an exceptional and experienced instructor to guide their smallest child on his initial journey to turning into an British gentleman."
When reading this post, you might readily overlook the term "beginning" as simple a turn of phrase.
However, it might be the crucial part of this unique job advert, as it seeks to hire a teacher for a one-year-old.
Numerous of responses have now been received since the anonymous family posted their request for the £180k-a-year tutor, who has to be "someone very special".
Over the last few weeks, the advert has attracted attention in the media, with numerous wondering why?
Forward-Thinking Method
The CEO, CEO and founder of Tutors International, which is supporting the family in their quest, said that notwithstanding first scepticism, he viewed the idea "forward-looking", and "innovative".
When he met the family, he noted they appreciated the unconventional aspect of their request, and how early in age their son is.
However, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their older child was five, and by that age "cultural conditioning had already set in".
But what does the family indicate by "cultural bias"?
It's "all-encompassing", the expert answered. "How you eat, how you speak".
He said the older sibling had adopted "very nuanced, unspoken signals" from the family, and had assumed their cultural habits. The family explained to him they wished to avoid the same situation to repeat itself with their infant.
The plan: To bring in a English tutor, who should speak with standard English accent, to influence the baby from day one.
Subtle Influence
"A lot of the development at the outset here is rather acquired indirectly," explained the CEO.
It's by means of this natural absorption that the family are hoping the child will acquire the English characteristics they want to instil.
The consultant said the tutor must be somebody who studied at "the right kinds of schools – comparable categories of schools as the family aspire to send their son to".
"The educator just has to be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he commented.
Expense Not a Factor
The family informed Adam the chosen tutor should ideally also have knowledge of or interest in equestrian activities, winter sports, the arts and music so as to influence the child in a diverse set of hobbies.
Furthermore though, he explained the family desired the tutor to enrol the child on a selection of classes so the child would be "horseback riding and picking up an instrument by the time they are about three years old".
In the family's minds, assisting their son grow into a "UK sophisticate" will result in achievement and provide access.
"For all the pros and cons of that, because it's undoubtedly a status symbol," he notes.
But, in spite of all this guidance in "Britishness", would the child absorb what is termed cultural bias from the international family he resides with anyway?
"Yes", replied he. "They know this might not succeed, but they've simply adopted the view of, 'we should try and we'll proceed as quickly as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
There are some in the private teaching field who express these doubts.
An education leader, chief executive of Blue Education, who provides private tutors, commented that "the journey of embracing two identities, or actually, forming one's identity, is something that must be lived into, not engineered."
The expert wrote that he had relocated from Asia to the Britain at the time of 7 years old, and had been educated experiencing and embodying both cultures. He progressed to study at Cambridge University.
"The concept that one individual can act as a embodiment of English culture, an individual who can somehow impart the attributes of a UK sophisticate to a 12-month-old child, seems to me idealistic and unfeasible," he stated.
"From my perspective, having a distinctly British tutor from early childhood will will not instantly produce the goal they want.
"I wasn't provided with such a figure, and yet I have been lucky enough to live numerous of the situations they desire for their son."
He added: "The fact is, cultural identity can not be imposed from the outside influences; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, English culture is something the CEO believes can be educated – and marketed.
"I think the reality that the world regards us in this light is something that we should be cherishing|valuing|appreciating
